Please enjoy this guest post, sponsored by Born Gifted, a wonderful store based across the pond but easily accessible online!
It’s hard to believe that one of the biggest maternity and kids wear corporations have publicized that they are closing one of three stores in the UK and getting rid of 800 jobs. The executive chairman stated that the business is at an all time low due to the increase in customers shopping online. Online vendors have been eating up the profit which is putting a damper on stores that sell baby items. Even though there will be fewer stores, this national chain is planning on diving head first into the remaining stores in order to get business back up to speed.
Bringing their profit up to a positive point might be a moot point. Online merchants seem to have more bargains and easier access to baby items any time of the day or day of the week. The astonishing aspect in all this is the fact that such a HUGE chain is publically acknowledging that online websites can offer more items with just the click of a button, and at better prices as well. In addition to great prices and the shopping convenience of the internet, there is a wider range of products to purchase and this is something a local store (even a national chain!) just can’t hope to compete with.
Oftentimes it is possible to find free shipping straight to your doorstep which makes it even a better deal all the way around. Parents can order during football practice via their smartphones or whilst grabbing a quick bite to eat as baby naps. This in turn frees up time that can be spent with those little ones. For busy parents this allows time to shop hassle-free rather than trying to manage an infant in a pram or watch a toddler pulling items off the shelf. Consumers also love that with the click of the mouse they can compare items online and evaluate them based on other customer reviews. Stress free shopping is what parents need and something rarely found in local shops.
Bio: Born Gifted believes that online shopping should be convenient and stress free. As a leading online merchant for everything ‘baby,’ here you will find gifts for all occasions. Click here to find out more.
What about you? Do you prefer to shop online or to hit the brick and mortar stores? I’m most definitely an online shopper, as this allows me to shop at odd hours or during brief moments of quiet in my home. Bonus: no schelpping around a diaper bag!